Legal
Privacy Policy
This policy explains how SdetailE collects, uses and protects your personal information. Please read it before booking or contacting us.
Last updated: 1 September 2026
1. Who we are
SdetailE is a mobile car valeting and detailing business based in Birmingham, United Kingdom. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, SdetailE is the data controller for personal information collected through this website.
Contact us: SdetailE
Email: hello@sdetaile.co.uk
Phone: 07444 714457
2. Information we collect
Depending on how you use the website, we may collect the following information:
- Booking details: your name, email address, phone number, the address and postcode where the clean will take place, vehicle make and model, chosen package, vehicle size, add-ons, preferred date and time, and any notes or messages you choose to add.
- Photos: if you request a Deep Clean, you may upload photos of your vehicle so we can assess the condition and provide an accurate quote. These are stored privately and are not publicly accessible.
- Technical information: your IP address, browser type and version, device type, operating system, pages you visit, and the time and date of your visit. This is collected automatically by our hosting provider and may also be collected by analytics tools if you consent to them.
- Communications: any emails, messages or other correspondence you send us.
3. How we collect information
We collect information in the following ways:
- Directly from you when you submit a booking request, enquiry or contact form.
- Automatically when you use the website, through server logs and (only with your consent) analytics cookies.
- From third-party mapping services when you enter an address or postcode, so we can calculate the driving distance and any call-out fee.
- When you communicate with us by phone, email, social media or any other channel.
4. Why we use personal information
We use personal information for the following purposes:
- To receive, process and manage your booking request.
- To contact you about your booking, quote or enquiry.
- To provide the mobile car valeting service you have requested.
- To respond to questions, complaints or feedback.
- To keep accurate business and accounting records.
- To improve the website, our services and the customer experience.
- To prevent fraud, misuse or security issues.
- To comply with legal, tax or accounting obligations.
5. Lawful basis for processing
Under UK data-protection law, we rely on the following lawful bases:
- Contract: processing your booking details is necessary to take steps at your request before entering a contract, and to perform the service contract itself.
- Legitimate interests: keeping business and accounting records, handling follow-up queries, improving the website and preventing fraud.
- Legal obligation: retaining records for tax, accounting and regulatory purposes.
- Consent: where required, for example for non-essential analytics cookies. You can withdraw consent at any time by clearing your browser data or contacting us.
6. Booking and email information
When you submit a booking request, the information you provide is used so that SdetailE can review your request, contact you to confirm the appointment, and carry out the service. Your booking details are also sent by email to our business inbox so we can act on them quickly.
Submitting the form is a request for an appointment, not an instant confirmed booking. We will contact you to confirm the date, time and final price before any work is carried out.
We do not use your information for marketing emails or messages unless you have explicitly agreed to this. We do not sell your personal information.
7. Cookies and similar technologies
This website uses a small amount of essential browser storage to make the booking form work correctly and to remember your cookie preference. Essential storage cannot be turned off without affecting the booking form.
We currently do not use analytics, advertising or other non-essential third-party tracking cookies on this website. If this changes in the future, we will ask for your consent before any non-essential cookie is set and will update this policy.
8. Sharing personal information
We only share personal information with others when it is necessary to operate the website, provide our services, communicate with you, or comply with legal obligations. We do not sell your information.
The following service providers may process personal information on our behalf:
- Lovable Cloud (Supabase) — hosts the website, stores the booking database and holds any uploaded vehicle photos in private storage.
- Resend — delivers booking notification emails to our business inbox. Your booking details are included in that email.
- Google Maps Platform — receives the address and postcode you enter so that we can calculate a driving distance and call-out fee.
These providers act as processors under appropriate terms and may store data outside the UK under suitable safeguards. We may also disclose information if required by law, regulators or legal process, or to protect our rights, property or safety.
9. Data retention
We keep personal information only for as long as reasonably necessary:
- Booking records are kept for up to six years to meet legal, tax, accounting and business-record requirements.
- Deep Clean photos are deleted once the quote is no longer needed or the booking has been completed, whichever is sooner.
- General enquiries and contact messages are kept for up to two years, or until they are no longer needed for customer-service purposes.
- Technical server logs are kept for up to 12 months for security, troubleshooting and performance purposes.
You can ask us to delete your information sooner where we are not required to keep it by law.
10. Data security
We use appropriate technical and organisational measures to protect personal information. These include secure HTTPS connections, access-controlled databases, private storage for uploaded photos, and limiting access to people who need it to run the business.
While we take these steps seriously, no internet transmission or electronic storage system can be guaranteed to be completely secure. We encourage you to use strong contact details and to let us know immediately if you suspect any unauthorised access.
11. Your rights
Under UK data-protection law, you have the following rights:
- Right to access — request a copy of the personal information we hold about you.
- Right to rectification — ask us to correct any inaccurate or incomplete information.
- Right to erasure — ask us to delete your information in certain circumstances.
- Right to restrict processing — ask us to limit how we use your information.
- Right to object — object to processing based on legitimate interests, including direct marketing.
- Right to data portability — receive your information in a structured, commonly used format in certain cases.
- Right to withdraw consent — where we rely on consent, you can withdraw it at any time.
To exercise any of these rights, email us at hello@sdetaile.co.uk. We will respond within one month of receiving your request, free of charge, unless the request is complex or repeated.
12. Complaints
If you have any concerns about how we handle your personal information, please contact us first at hello@sdetaile.co.uk. We will do our best to resolve the issue.
If you are still unhappy, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data-protection issues. You can contact the ICO at ico.org.uk or by writing to them at: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
13. Children
This website is not specifically directed at children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information without appropriate consent, please contact us and we will delete it.
14. Changes to this policy
We may update this Privacy Policy from time to time as our website, business practices, service providers or legal requirements change. The date at the top of the page shows when it was last revised. We encourage you to review this page periodically.
15. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact:
SdetailE
Email: hello@sdetaile.co.uk
Website: https://sdetaile.co.uk
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